Dubai weekends · Small cohorts · Live creative builds
Learn it Saturday. Ship it Sunday.
Learn the tools on a real brief and leave with finished work, reusable workflows, and the confidence to keep building.
Small groups
Direct, practical guidance
Live build
A real project from hour one
Take it home
Files, guides & workflows
AI creative learning by doing
No slide marathon. No empty certificate.
Every workshop is built around making something real: a campaign concept, motion sting, ad edit, or on-brand content set. You work inside the same practical workflows Alcon uses on client projects.
Tracks are clearly levelled and groups stay small, so beginners get a confident start while experienced creatives can push into faster, more advanced production systems.
What changes
Creative work measured by the difference it makes.
Each outcome is designed into the strategy, the visual system, and the final production — not added as a line in the report.
- 01
A finished piece of work
Leave with a deliverable you can show, use, and continue improving.
02A repeatable workflow
Understand the sequence, prompts, checks, and decisions behind the output.
03Confidence after the weekend
Take-home files and follow-up support help the learning stick.
Inside the engagement
Everything needed to move from a strong idea to usable output.
- 01
Small-group weekend session
- 02
Live brief and guided project
- 03
Take-home source files and assets
- 04
Prompt and workflow playbooks
- 05
Tool setup and production checklists
- 06
Follow-up Q&A support
How it moves
Clear decisions. Visible progress. No black box.
- 01
Choose
Pick AI image, motion, video, editing, or campaign creative at the right level.
- 02
Learn
See the workflow demonstrated with the reasoning behind every important decision.
- 03
Build
Create your own deliverable with direct feedback from an Alcon creative lead.
- 04
Continue
Leave with files, playbooks, and a clear next practice project.
Useful answers
Questions before we start?
- Do I need prior experience?
- Beginner tracks assume no experience with the specific AI tool. Intermediate sessions are labelled clearly and move faster.
- Can you run a private workshop for our team?
- Yes. Private sessions can be tailored to your brand, existing tools, and real production challenges.
Make this the weekend your workflow changes.
Choose a public track or bring us your team. Either way, you will leave making faster and thinking more clearly.
